The SigSag
Co-founder and Chief Marketing Officer
As the Chief Marketing Officer at The SigSag, I lead the development and execution of the brand’s digital marketing strategy. My role encompasses crafting data-driven and creative strategies and bringing them to life through innovative content creation, persuasive copywriting, targeted meta ads, email marketing, and impactful collaborations. Throughout my role, I’ve contributed to the brand’s growth through the successful implementation of innovative strategies. Below are some of my top achievements:
Successfully launched and tracked two Meta Ads campaigns with over 20 ads, achieving a 4% conversion rate
Executed a Black Friday campaign that exceeded sales targets by 30% through targeted email marketing, meta ads and organic content.
Increased Return on Ad Spend (ROAS) for Meta Ads from 2.0 to 3.7 by redesigning ads to make them more engaging, optimizing keyword targeting, and crafting compelling copy.
Scripted and directed user-generated content (UGC) campaigns that achieved a 45% increase in engagement rates.
Collaborated with the product team to refine designs based on market research and customer feedback, enhancing product appeal and satisfaction.
Secured strategic partnerships with over 5 high-impact digital creators.